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Drive
 
Drive

Daniel H. Pink | Riverhead

: 2011. 04. 05 | : 272
ISBN-10 : 1594484805
ISBN-13 : 9781594484803

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Now is the age of Motivation 3.0!


The current societies and business world need to adopt the new business operating system built around intrinsic motivators.

About five decades ago, two scientists insisted that they discovered methods to drive intrinsic motivation. Since then, numerous scientific studies have produced theories and dynamics on the new motivation system. Unfortunately, business hasnt caught up to these new understandings. If we want to strengthen our companies, elevate our lives, and improve the world, we need to close the gap between what science knows and what business does.


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Derek Doepker
Amazon Digital Services, Inc.

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